Note:! If the content not Found, you must refresh this page manually or just wait 15 second to this page refresh automatically. As alternative try our Book Search Engine, click here

The End Of Advertising As We Know It


Download Now Read Online

Author by : Sergio Zyman
Languange Used : en
Release Date : 2003-12-09
Publisher by : John Wiley & Sons

The former chief marketing officer at Coca-Cola laments the demise of advertising--a business killed by over-emphasis on art and entertainment. Reprint.

The Fall Of Advertising And The Rise Of Pr


Download Now Read Online

Author by : Al Ries
Languange Used : en
Release Date : 2009-03-17
Publisher by : Harper Collins

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at

Planning For Power Advertising


Download Now Read Online

Author by : Anand Halve
Languange Used : en
Release Date : 2005-10-04
Publisher by : SAGE Publications India

This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving India

Television Goes Digital


Download Now Read Online

Author by : Darcy Gerbarg
Languange Used : en
Release Date : 2008-12-10
Publisher by : Springer Science & Business Media

Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway f

The End Of Marketing As We Know It


Download Now Read Online

Author by : Sergio Zyman
Languange Used : en
Release Date : 2000-11-07
Publisher by : Harper Collins

Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconv

Adland


Download Now Read Online

Author by : Mark Tungate
Languange Used : en
Release Date : 2013-07-03
Publisher by : Kogan Page Publishers

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developm